Resources

Practical guides on testing business ideas, running user interviews, and understanding what your customers actually do.

Two people in a customer interview
Customer Interviews

7 Mistakes Founders Make in Customer Interviews

The mistakes founders make over and over in customer interviews, why each one costs you, and how to fix it.

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Two people testing a business idea together
Validation

How to Test a Business Idea in 5 Steps

The most common reason startups fail is building something nobody needed. Here is how to test demand before you spend the money.

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